29.09.11
Various sections of Geneva Airport are currently being reorganized, and as part of the new airport concept, Bercher Publicité is unveiling a new large format in the Arrivals hall. More...
Geneva Airport is being forced to adapt, modernize and enlarge its infrastructure in response to the development of the Geneva region on both sides of the border, where a flourishing economy and an increasing population are having a direct influence on exponential levels of airport traffic.
These changes provide Bercher Publicité with new advertising challenges.
In response, once the ongoing upgrades to the various sectors of the airport under the direction of the airport's management have been completed, the Arrivals hall will also be renovated in stages – as agreed with the airport's architects – by the end of 2012.
In light of the successful implementation of the new concept (which provides for luminous hung vinyl canvas faces), we would like to introduce our customers to a new format with entirely new dimensions of 840 x 150 cm.
This location, in the public area opposite the Montreux Jazz Café, also gives access to the post office, the various car rental companies and the gourmet restaurant L’Altitude.
The new face enables Bercher Publicité to spring a surprise and in so doing, to surpass the expectations of advertisers and advertising agencies. What is more, it opens new perspectives with regard to the future development of Geneva Airport.
For further information, please contact: contact.airport@apgsga.ch
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