Advertising «Out of Home»

«Out of home» is when we leave our private sphere at home and enter a publicly accessible space. This is precisely where the Affichage Group operates – where a wide variety of mobility streams penetrate our living space.

«Out of home»  advertising is the medium of the future. Population mobility is increasing and has risen by around 15,000 person kilometres over the past ten years. By 2020, each person will travel 130,000 kilometres per year. If well executed, messages in public spaces have enormous power because nobody can escape them – whether they appear on the street, in the mountains, in a shopping centre or in a railway station.

The «Out of Home» advertising medium can be planned geographically and in terms of time and intensity – precisely and flexibly – along the various mobility streams. In addition to other characteristics, it is suitable for sales, building up recognition and creating an image. All these aspects make «Out of Home» advertising the most widely seen and most effective medium. In turn, this obliges us to be sensitive when creating and placing advertising in public spaces – for the good of everybody. This is why we plan, design, finance and maintain modern furniture (bus waiting rooms, city maps, telephone booths, passenger information systems, etc.) in cities and municipalities and why we also pay fees for their use.

«Out of home» advertising means working public spaces carefully in line with target regions, in accordance with our clients' communication goals. For this purpose we offer a variety of products: from the classic poster through billboards, backlit posters, pisas, big posters, advertising columns, suspended ads on trams and buses, electronic boards and customized solutions. Always and exclusively geared to individual client needs.

«Out of home» advertising is a win-win situation for everyone: cities, municipalities, the public, clients and the advertising industry. «Out of home» advertising has been the medium for all target groups for many generations.